What Are Wall Street Analysts' Target Price for NIKE Stock?
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Beaverton, Oregon-based NIKE, Inc. (NKE) is renowned for its innovative designs in shoes and sports equipment. The company develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services. With a market cap of $110.2 billion, NIKE’s operations span over 190 countries across the Americas, EMEA, and the Indo-Pacific.
The sports giant has significantly underperformed the broader market over the past year. NKE stock has observed a modest 1.1% uptick over the past 52 weeks and dipped 1.1% on a YTD basis, compared to the S&P 500 Index’s ($SPX) 18.4% surge over the past year and 7.6% returns on a YTD basis.
Narrowing the focus, NKE has lagged behind the Consumer Discretionary Select Sector SPDR Fund’s (XLY) 24.1% gains over the past 52 weeks, but slightly outperformed XLY’s 2.6% dip in 2025.
Although NIKE’s performance has remained lackluster over the past 52 weeks, it has observed notable gains recently. Just over the past three months, the NKE stock has surged 27.7%.
Moreover, its stock prices soared 15.2% in a single trading session following the release of its better-than-expected Q4 results on Jun. 26. The company’s total revenues for the quarter dropped 12% year-over-year to $11.1 billion, but surpassed the consensus estimates by 3.6%. Meanwhile, its EPS also plunged 85.9% year-over-year to $0.14, but beat the Street’s expectations by 16.7%. Further, NIKE expects the current headwinds to moderate in the coming quarters.
For the full fiscal 2026, ending in May 2026, analysts expect NKE to deliver an EPS of $1.69, down 21.8% year-over-year. However, the company has a solid earnings surprise history. It has surpassed the Street’s bottom-line projections in each of the past four quarters by large margins.
The stock has a consensus “Moderate Buy” rating overall. Of the 35 analysts covering the NKE stock, opinions include 14 “Strong Buys,” three “Moderate Buys,” 16 “Holds,” and two “Strong Sells.”
On Jul. 28, J.P. Morgan (JPM) analyst Matthew Boss upgraded NIKE from a “Hold” to a “Buy” and set a price target of $93, suggesting a 24.3% upside potential.
NIKE’s mean price target of $78.09 suggests a modest 4.4% upside potential. Meanwhile, the Street-high target of $120 represents a staggering 60.4% premium to current price levels.
On the date of publication, Aditya Sarawgi did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.
